An up to date survey, which had been created by Ribena, polled 2,000 British parents, found that fathers and mothers spend typically L10,000 on toys for each child until the end of adolescence. It seems that many parents are confronted by “pressure of all angles to get the modern toys and gadgets”, and lavish their kids with devices including PCs, iPads, video game consoles and cellphones.
The truth is, one out of six parents said they bought the newest gadgets to “look good before other families” as well as some even admitted denying their kids use of “untrendy” toys.
Mrs Goddard Blythe, director on the Institute for Neuro-Physiological Psychology in Chester, said the buyer culture has “led to parents being seduced into believing that greater they give for his or her children in terms of material, electrical goods and, in turn, the greater money they spend, the greater parents they are”.
Lacking outdoor play
“Sadly these days we tend to see parents facing pressure of all angles to acquire the latest toys and gadgets and other kinds of free, exploratory play become less section of childhood versus previous years,” Mrs Goddard Blythe added.
“Active play really helps to develop balance, coordination, motor skills and spatial awareness and outdoor play really helps to maintain adequate numbers of vitamin D, may help to stay away from the progression of eyesight problems so helping children maintain a healthy weight.”
“When fiddling with others they discover ways to get friendly, collaborate and cooperate whilst developing language skills.
"Through firsthand experience, learning from your errors, risky and discovery they learn how things work, and they have some time to space to engage in imaginative play, creative and innovative thinking.”
